Currently COO of di Paola, an independently run direct-interactive agency based in Buenos Aires, México DF and Santiago de Chile, founded in 1987.
Since he is in charge of di Paola’s operation, the agency has ranked
within the most creative agencies in the Latin American region (one of
the three most awarded agencies since 2007, according to The Won
Report). Has been awarded in most of the local, regional and
international Direct Marketing awards, such as Echo Awards, Amauta
(Latinoamerican Direct Marketing Association), AMDIA (including 2
Grand Prix), IAB, Wave, Ojo, Diente, FIP among Others. Since 2007 the Agency has always been one of the 3 most awarded agencies of South America according to the Won Report, achieving the 7th position in 2007, and19th in the last edition.
His current clients include international brands like General Motors,
Google, Dell and Nestlé, among others.
Frequent lecturer at the main business schools in Argentina, is in
charge of the Creative Seminar of the Argentinean Direct & Interactive
Association. And has being jury in Cannes and most of the Regional and local Awards.
Francisco’s previous experiences includes the planning areas at
companies as J.W.Thompson and Philip Morris. An early internet adopter worked for Dineronet, a start up in Buenos Aires, México and Brazil.
Education includes a business Administration degree at the University
of Buenos Aires