Owner and Chief Creative Officer at *EL ALMACEN* Buenos Aires.
Diego is one of 2012 argentine most successful creatives. After 14 years at International Agencies he decided to be an owner. On March 2012 he joined *EL ALMACEN* as partner and Chief Creative Officer to take this young local agency and it’s clients needs to the next level. He is actually working on Renault, Pfizzer, Boehringer Ingelheim, Samsung and Minicuotas Ribeiro.
Since 2010 he worked at Del Campo Nazca Satchi&Stachi as Regional Creative Director Creativo for Coca-Cola and P&G. He’s work “The Coca-Cola Cheering Truck” has been a killer idea at every single festival. An Outdoor Lion at Cannes, the Outdoor Grand Prix at FIAP, 2 gold, 3 silver, 2 bronze medals and 3 finalists at San Sebastián, Wave, Círculo de Creativos Argentinos and Clio.
On 2007 he joined DENTSU Argentina and soon was promoted to Executive Creative Director. He’s strategic thinking was key for Canon Lat Am, Itau Bank and the Toyota business in Argentina and Brazil. He was responsible for the Prius launch campaing in South America and the greatest campaign of all times for Toyota Hilux. His work was awarded in FIAP and Círculo de Creativos.
On 2007, he’s independent spot “Recycle For Life” was awarded with the Yahoo Big Idea Chair in Spain.
On 2003 he was invited to join Dieste Harmel&Partners (Omnicom) as Sr Copywriter for Hyundai. Soon promoted to Associate Creative Director for The Clorox Company, he’s “Sweet World” campaign got the first EFFIE for Dieste and many other prizes at the Addy Awards, New York Festivals and San Sebastián.
Between 1998 and 2002 he was a copywriter at Grey and Agulla&Baccetti, the revolutionary thinking local agency. He worked for Renault, HSBC and Telecom side by side with the great masters of argentine advertising of that time.
Diego gradutaed with a Bachelor of Arts degree in Advertising.