Seba is Partner and Executive Creative Director at Madre Buenos Aires. He studied advertising at Universidad de Palermo in Buenos Aires. His first job in advertising was with Agulla & Baccetti in 1994. There he worked as a copywriter for brands such as Renault, Telecom, Coca-Cola, Sprite, Cerveza Quilmes, HSBC Group, Hellmann’s, DirecTV and Visa. In 2000 he represented Argentina in the Young Creative competition in the Cannes Festival coming in 4th place. In 2004, he joined VegaOlmosPonce as Creative Director where he worked for Unilever, Axe, Rexona, Impulse and Cif among others. He later joined Publicis Graffiti as ECD of Latin America taking over the Renault regional campaign.
Throughout his career he has achieved many important awards. He won Grand Prix in Cannes in the Titanium and Integrated categories, 10 Cannes lions, Gold at The One Show, Grand Prix at El Sol de San Sebastián, Grand Prix at The New York Festivals, Grand Prix at El Ojo de Iberoamérica, Golds, Silvers and Bronzes at Clio, FIAP, Círculo de Creativos Argentinos (Argentine Creative Association). Several Lápices de Oro and Lápiz de Platino. Furthermore, in 2002, AdForum selected his “Little Boy” spot for Telecom as the best TV spot in the world.
In January 2008 he joined Madre Buenos Aires as Executive Creative Director working for Nike, Fernet 1882, Natura, Banco Hipotecario, Nextel communications, Molinos Río de la Plata and Coca – Cola for the hispanic market of the United States. In 2012 he became Partner at Madre Buenos Aires.