Graduated in Marketing and Advertising (2001 - Bogotá), began his career as a designer freelance, entering its first advertising agency (Foote Cone & Belding) in 2002, where he was as a graphic esigner until 2004, that same year began his career at Leo Burnett Colombia, where he's currently working.
So far, he has managed local and regional brands in different markets such as: DirecTV, Samsung, Chrysler, Bavaria / SAP Miller, Diageo, Coca-Cola, Kellogg's, McDonald's, P&G, UN, El Comercio Newspaper, KIA Motors, SC Johnson, Falabella, Davivienda Bank, Alpina, Vice-presidency of the Republic, Colombian Red Cross, and WWF, among others. Creative Director from December 2007 until November 2010 where he was promoted together with Mauricio Sarmiento and German Espitia as General Creative Director of the agency.
Awards and recognitions obtained: Cannes, London International Awards, New York Festival, Clio, FIAP, El Sol, WAVE, APAP (Peru), Ojo de Iberoamérica and NOVA and EL DORADO (local festivals).
Best local agency in 2011 and 2008. Leo Burnett Colombia 5 consecutive years in "Crema" ranking (Adlatina / 2006-2010 and 2012). Leo Burnett Colombia among the top 20 Latin-American agencies of the decade (Adlatina). He has participated as jury in the local festival NOVA (2010) and jury and speaker at the Volcan festival in Costa Rica (2011), jury and speaker at the APAP awards in Peru (2011), jury at Colombia EFFIE Awards (2011), jury at the Young Lions Colombia (2012) and jury in film ay Ojo de Iberoamérica Festival (2012).
Skills: Creative direction, Art Direction, Graphic Design.
Interests: Art direction, typography, cinema, photography, food, music,
travelling, scuba diving & boxing.